WPP: MEC Access - Part 1

This is my first blog post on my experience working at WPP’s MEC Access.

Before I delve into what I have been doing I will give a brief overview of what exactly MEC Access do.

MEC Access is a strategic business unit within MEC UK that focuses on media buying and planning, predominately in sponsorships and partnerships.

So far I have been enjoying my time on the internship, they are really throwing me into the deep end with the work I am being given. Below is a summary of everything I have done on the second day:

1. I wrote a competitor analysis report for a well-known hotel company and a well-known exotic beer company

2. I sat in on a presentation by the Chief Strategy Officer (Stuart Sullivan-Martin) and the Global Head of Consumer Insight (Damien Thomson) on the use and benefits of Momentum

3. I had an insightful meeting with the Account Director of MEC Access on the evolution of the role and expectation of the media agency in this new media era. (I will go into more detail about this in another post)

4. I meet with the Futures Controller (Nia Thomson) from Sky who explained to myself and my mentor (Claire Carmichael) the future plans of the company

The Future of Sky

This isn’t an apocalyptic prophecy about Skynet going active (Terminator reference). I was lucky enough to have had a sit down with one of people at the forefront of innovation at Sky.

The recurring statement echoed was of Sky aiming to be –

"The Aggregator of All Choice"

In a nutshell Sky are taking Apple’s approach of being market drivers by innovating ahead of their competitors rather than waiting for consumer demand to dictate which direction they go.

With the proliferation of Video On Demand (VOD), multi digital platform (i.e. tablet and smartphones) and intangible data storage such as Cloud technology, Sky see the benefits of being present in all of these platforms.

The convergence of all these platforms is mutually beneficial for the provider and consumers:

1. Consumers will get easier access to shows they love, when they want, where they want, to watch how they want.
2. Adsmart will allow selective advertising to consumers based on the data retrieved from what they watch.

(Hopefully this will cut out the PPI and comparison sites ads from my life forever!)

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